Where do we start when designing a strategy to market most effectively to YOUR target customer?

Let me ask you-Your customers, who are they? Are they men or woman or some of both? How old are they? What do they think? Where do they spend their time? Do they have a small, medium or large income? Are they educated? What do they do for Fun? How do they spend their money?

OK, now that we have answered those questions and had much more discussion, we when can pin point who is your number one easiest Customer to acquire. How about your number two, or number three customer??? Now let’s talk about reaching them with your message…

Great, how do we do that? What Media groups are best for your specific product? Which specific stations, publications and networks are your targets spending the most time with? How do I BEST buy the media’s I use? Is it better to buy ONE media group, or a blend of media’s? Is a schedule best or a sponsorship? Do I run my ad 24 hours a day? How much of it should I buy to be effective? What should I be paying for it? How do I use my web site most effectively? What other internet marketing should I be using?

Did you know that the average person needs 3 exposures to your marketing in a given 7 day period in order for it to "Stick in their mind" and get them out of their “Lazy Boy”? That is called "Frequency”. So, how do we achieve an effective frequency? And just as important, what do I say in my message? How do I make it most memorable? Should I stand out from my competitors or try to look more like the rest of my industry? What image do I have in the market place? If it is not what I would hope, how do I change that? Are my logo, slogan and other things I am using working as hard as I am as a business owner? If not, how do I make them more powerful? Do I need a "Jingle”? Do I need a “spokesperson’ or an “actor” to represent my products or services? Or, is it in my best interests to do my own “on air” work? Should similarities should run thru Print, Radio, TV, web and beyond? How long do I need to run my campaign? What other factors impact my ability to sell my product to my target customer at this time? These are SOME of the things we determine when creating a memorable message and effective strategy on your behalf.

Marketing strategy is crucial! We at Advertising Strategies LOVE the strategy and research portion of our job. Let us help you create an effective and powerful strategy.